Few would deny that Venezuela is suffering from the worst crisis in its history. For the fifth consecutive year the country will record the highest inflation in the world (estimated at 24,571% for the period May 2017 to May 2018) (Nacional. 2018)). In May 2018, monthly inflation reached 110% while cumulative inflation for 2018 was around 1,995% (Nacional, 2018). This is the seventh consecutive month with hyperinflation and the country watches dumbfounded as prices rise on a daily basis.